Agrivator is a world-class accelerator programme for purpose-driven, environmental ‘impact’ businesses based in the UK.
The latest statistics from the UN Environment Programme reveal that in 2023, $200bn was invested in nature ‘positive’ activities - whereas a staggering $7trn ($7,000bn) was invested in nature ‘negative’ activities. 

It is time for that to change and we want to change it!

Creating ESG Champions

Based in the Midlands, UK, GreneRoots is a purpose-driven team determined to help the next generation of purpose- driven companies get a foothold in the burgeoning environmental market.

We’ve assembled a World Class team of experienced scientists, engineers, investors, environmental specialists and other industry leaders to create a unique event with one goal - to create the leading environmental businesses of tomorrow.

This is a call for all those entrepreneurs, investors and other interested parties to participate in our ESG / purpose driven accelerator called
The Agrivator!

How it works

Think of this as a mini-MBA meets Dragons Den... meets TED Talks.

Apply online, chat with the Agrivator team and see if you're a good fit fort the programme.


Participate in
eight-weeks of workshops, mentoring and coaching.


Get a chance to pitch to potential investors, customers and partners.


Change the world for the better.

The Agrivator will provide the very best of those early stage businesses with the insight, the guidance, the advice, the practical tools and techniques, the introductions to genuinely accelerate their potential impact – as after all, 

the clock is ticking.

Who is it for?

Eligible start-ups, scale-ups and SMEs based 
in the UK.

Purpose-driven organisations that want to make a positive environmental or social impact.

Must be able to attend in-person sessions twice per week over the course of the programme. (Workshops and field trips will take place at Millennium Point and various UK locations).

Each company can send two representatives 
to participate in the programme.

Apply Now

A programme that doesn't cost the earth

Each place on this course has an estimated value of £25,000. 

But you don’t have to pay anything, we are giving them away to the most promising businesses we can find.

None of our advisors, mentors or speakers are taking a feeand thanks to the extraordinarily generous contributions of the Millennium Point in Central Birmingham we’ll be hosting our events at a World class facility, renowned for its science and innovation.

Paying it forward

All we ask is that participants commit to the full programme and at the end of it, participants pay, without judgement, what they feel is fair, based on how the programme has impacted their organisation.

The funds that we raise, can ensure that The Agrivator remains as sustainable as the businesses it supports.'

Spaces are limited - Apply now

Cohort 1 - Now Open for Applications

Primary Location:

Millenium Point, Birmingham

Launch event:

11th March 2024

Workshops commence:

11th March 2024

Investor pitch event:

20th May 2024

£4,999.95 per company

Payment options are available

Gain knowledge and develop the skills need to become better leaders and take your business to the next level.

What you'll learn

  • Vision & strategy development

  • Prioritisation, planning & execution

  • People, talent and resourcing

  • Technology development

  • IP strategy

  • Company structures, shareholding and legal considerations

  • Brand building, PR & marketing strategy

  • Sales strategy

  • Industry trends

  • Financial planning

  • Investor readiness

  • Developing a winning pitch

  • Leadership & personal development

Who you’ll learn from

  • Environmentalists

  • Founders, innovators and serial entrepreneurs

  • CEO’s, chairmen and board members

  • Investors

  • Lawyers

  • Accountants

  • Marketeers

  • Strategists

  • Public speakers

  • Industry champions

  • Athletes and World Cup winners

World-leading partners

This programme is made possible with the support of the following partners:

google partner logofinerva partner logomillennium point partner logocore value technologies partner logoEC-pr logoforresters partner logoroxburgh partner logotrimble mep partner logomatchtech partner logoroyal park partners partner logocms partner logomandarin partner logowestbase partner logoConcirrus logoDumb agency partner logo
Participants will leave the sessions with a worked business plan and pitch deck to build up to our final event in May where we will culminate with a ‘pitch event’ with an audience of VCs, entrepreneurs, and investors and represents a unique opportunity to fund raise, 
and network.

Apply for your place on the Agrivator programme

Apply Now